Marina Andersson, Makeup Artist,

Description

This commercial portrait for the H&M Move Summerwear project features model Olivia Aarnio photographed by Boe Marion. The subject is captured from the waist up, wearing a fitted grey athletic t-shirt and dark sweatpants with her hands resting behind her waist. Her brown hair features soft bangs framing her face, complemented by understated makeup by Marina Andersson and hair styling by Nikola Grozdic. The background consists of a neutral, mottled concrete-style surface with subtle textural variations. The lighting is soft and directional, highlighting the clean lines of the sportswear silhouette against the muted backdrop.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign