H&M H&M Move: Gym campaign 2026

Description

Shot by photographer Rory Griffin with styling by Lara De Pretto for the H&M Move Gym campaign, this high-angle composition captures an athletic man resting on the ground after a workout. The subject wears a fitted white short-sleeve performance t-shirt, lying flat with his arm raised across his forehead. Direct overhead sunlight creates intense highlights across his skin and casts a stark, graphic silhouette of his upper body onto the textured concrete ground. Visible details include small tattoos on his inner forearm and wrist.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign