H&M H&M Move: Gym campaign 2026

Description

An intense close-up captures a male athlete mid-exertion during a training session for the H&M Move Gym campaign. He carries a heavy black workout sandbag across his shoulders, grimacing with focused effort as sweat visibly soaks into his beige sleeveless athletic top. Direct, high-contrast sunlight casts sharp shadows across his face, highlighting the strain of the physical movement. In the soft-focus concrete background, training kettlebells sit on the ground. The campaign image was shot by photographer Rory Griffin with styling by fashion editor Lara De Pretto.

Style

Vertical, Commercial, Warm, Raw, Action

Techniques

Hard Light

Industries

Sportswear

Color

Context

Advertising Campaign