BrandH&M
ProjectH&M Move: Gym campaign
Lara De Pretto,
Associated creatives
Tags
Description
A close-up shot captures an athletic man in the middle of an intense training session, carrying a heavy black sandbag across his shoulders. He wears a light beige technical tank top that shows visible signs of sweat, emphasising the physical exertion of the workout. The man has a short buzz cut and a small letter tattoo visible on his inner right wrist. Sunlight hits the fabric, creating sharp contrasts between illuminated areas and shadows on the skin and garment. The background suggests a minimalist gym setting with out-of-focus exercise equipment.
Style
Lifestyle, Commercial
Techniques
Natural light, Live-action Technique
Industries
Sportswear