H&M H&M Move: Gym campaign 2026

Description

An intense, high-angle close-up captures the crown and bowed head of a male athlete during a training session for the H&M Move Gym campaign. Photographed by Rory Griffin and styled by Lara De Pretto, the composition centers on his short dark textured haircut and the close-fitting white performance t-shirt. Strong directional overhead lighting casts deep shadows across his face, emphasizing intense focus against a subtly visible concrete wall background.

Style

Vertical, Commercial, Moody

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign