BrandH&M
ProjectH&M Men April 2026 lookbook
Annie Lai,
Associated creatives
Tags
Description
A young male model poses for a lookbook, wearing a casual outfit against a plain white studio background. He is dressed in a black short-sleeved t-shirt featuring a '86' graphic on the chest and off-white wide-leg cotton trousers. A pink baseball cap sits on his head, adding a pop of color to the ensemble. He carries a black duffel bag over his shoulder with one hand, while his other hand rests in his trouser pocket. The outfit is completed with black leather loafers. The lighting is bright and even, characteristic of studio product photography.
Style
Lifestyle, Commercial
Techniques
Studio strobe
Industries
High Street Fashion