Daniil Kudryavtsev, Fashion Editor/Stylist,

Description

This fashion campaign image for the H&M man Summer Scuba project features model Zack Carton wearing a casual white zip-up hoodie and matching drawstring shorts. He is captured in a half-length pose against a textured, two-tone wall split horizontally between white and deep blue. The lighting is bright and clean, accentuating the clean silhouette of the sportswear apparel. The styling was handled by Daniil Kudryavtsev with photography by Daniel Archer.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign