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An Asian male model poses in a navy corduroy jacket with a black collar and a light blue shirt against a bright white backdrop in a studio.

H&M H&M man spring campaign 2026 2026

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An Asian male model is positioned in a photo studio, standing against a solid white backdrop. He's captured in a medium shot from the waist up, presented in a portrait orientation with an eye-level angle. The model dons a navy corduroy jacket, accentuated with a black collar, layered over a light blue dress shirt. He has black hair. The studio lighting casts even illumination, minimizing harsh shadows. The jacket is styled with a black tie at the waist. The overall color palette is composed of navy, light blue, black, and white. The visual mood is relaxed and casual.