Brand
ProjectH&M Man Spring 2025 LOOKBOOK

Dorin Azougy, Art Director,
Associated creatives
Tags
Description
This black and white studio portrait is part of the H&M Man Spring 2025 lookbook project photographed by Daniel Archer with art direction by Dorin Azougy. The frame features a male model positioned centrally against a minimal background with strong directional lighting. He wears a plain dark t-shirt and light-coloured trousers, posing with a neutral expression. The imagery is styled with clean commercial precision, highlighting minimalist menswear essentials.
Style
Vertical, Commercial, Monochrome, Clean
Industries
High Street Fashion
Color
Jet Black (60%)
Beige (40%)
Background
White Seamless
Context
Lookbook
