Joe Yves,

Description

Fashion portrait featuring model Jeremiah Berko Fourdjour for the H&M Man and Lotto project, photographed by Josie Hall with creative direction by Marcus Söder. The model wears a white pinstriped short-sleeve jersey with black collar and trim over a dark long-sleeve underlayer, accessorized with a dark lanyard necklace. The lighting is soft and directional, highlighting the subject against a neutral gradient studio backdrop. Hair styling by Joe Yves and casting by Harley David.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign