Joe Yves,

Description

This fashion portrait from the H&M and Lotto collaboration features model Jeremiah Berko Fourdjour captured by photographer Josie Hall. The subject wears a striped sportswear jersey with dark layering and a whistle pendant, photographed against a neutral grey studio gradient. Marcus Söder serves as creative director, with hair styling by Joe Yves and casting by Harley David.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign