BrandH&M
ProjectH&M Lookbook Summer capsule

H&M H&M Lookbook Summer capsule 2025
Associated creatives
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Description
A slender, light-skinned adult male is standing in the surf of a black sand beach. He is wearing a white ribbed tank top and loose-fitting cream-colored trousers. The model has his hands in his pockets, facing away from the camera and slightly angled to the left. The water laps around his feet. In the background are dark rocks and cliffs on the right side of the frame, and the sea stretches to the horizon under a cloudy sky. The lighting is soft and diffused. The overall mood is calm and serene.