Hoyong Kim, Model,

Description

This fashion editorial image for H&M's K-Street project features model Hoyong Kim standing outdoors on an urban street. Photographed by Hanna Moon with creative direction by Marcus Söder, the subject wears a dark jacket, layered light shirt, dark denim shorts, white socks, and brown slip-on shoes. The scene is captured in natural daylight with a traditional camera aesthetic, set against a backdrop of storefronts and utility poles with visible Korean signage.

Style

Editorial, Horizontal, Warm, Raw

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Lookbook