H&M H&M x Glenn Martens Collaboration 2025

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This fashion editorial campaign image for the H&M x Glenn Martens collaboration features numerous models posed across a large, multi-tiered metal scaffolding structure. The scaffolding is set against a theatrical backdrop of sweeping red curtains and a mural depicting a classical landscape and building exterior. Various props, including a red telephone box, small dog figurines, and doves perched on the framework, add an eclectic narrative element to the composition. The lighting is bright and even, highlighting the diverse textures of the clothing worn by the models throughout the levels. Designed by Glenn Martens, the overall presentation blends theatrical staging with contemporary streetwear and avant-garde styling.