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  • ·H&M x Glenn Martens 2025 Campaign Editorial Portrait
BrandH&M
ProjectH&M x Glenn Martens 2025 Campaign
Model wearing a dark puffer jacket, plaid shirt, and thigh-high boots against a printed backdrop

Jum Kuochnin, Model,

Associated creatives

Glenn Martens
Glenn MartensDesigner
Johnny Dufort
Johnny DufortPhotographer
Ursina Gysi
Ursina GysiFashion Editor/Stylist
Cyndia Harvey
Cyndia HarveyHair Stylist
Thom Walker
Thom WalkerMakeup Artist
Angus Munro
Angus MunroCasting Director
Richard E Grant
Richard E GrantActor
Audrey Marnay
Audrey MarnayModel
Canlan Wang
Canlan WangModel
Clym Evernden
Clym EverndenModel
Edna Karibwami
Edna KaribwamiModel
Heather Diamond Strongarm
Heather Diamond StrongarmModel
Jesse Sachet-Dufraisse
Jesse Sachet-DufraisseModel
Jum Kuochnin
Jum KuochninModel
Manjin Kim
Manjin KimModel
Stef Bonomo
Stef BonomoModel

Tags

model in puffer jacketpuffer jacketmodelthigh high bootsplaid shirtdark sunglasses

Description

This portrait from the H&M x Glenn Martens 2025 campaign, photographed by Johnny Dufort with fashion styling by Ursina Gysi, features a model posing against a textured pink and white backdrop. The subject wears a voluminous dark quilted puffer jacket layered over a plaid shirt and dark leggings, paired with striking high-heeled thigh-high boots. Sculptural styling and distinct textural elements define the aesthetic, complemented by hair by Cyndia Harvey and makeup by Thom Walker. Casting was directed by Angus Munro as part of the designer collaboration.

Style

Editorial, Vertical, Clean, Retro

Industries

High Street Fashion

Color

Chocolate (50%)
Olive (50%)

Background

Textured Backdrop

Context

Advertising Campaign