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BrandH&M
ProjectFunctional Essentials
Model in a white tank top and wide-leg trousers with a white shirt tied around her waist walking against a white studio background.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

vilma sjobergwoman walkingwhite tank topribbed tank topwide leg trouserswhite trousersshirt tied around waistwhite shirt

Description

Model Vilma Sjöberg walks forward in a minimalist studio setting for H&M's Functional Essentials collection, photographed by Mark Rabadan with creative direction by Georgina Kim. She wears a fitted white ribbed tank top paired with relaxed off-white wide-leg trousers and a black belt. A lightweight white long-sleeve shirt is tied around her waist, complemented by casual black flat sandals. The composition features a clean, high-key white seamless backdrop with soft, diffused lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Pure White (50%)
Cream (40%)

Background

White Seamless, Residential Building

Context

Advertising Campaign