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BrandH&M
ProjectFunctional Essentials
Black and white profile portrait of model Vilma Sjöberg with wet-look hair against a seamless white background for H&M.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

Vilma Sjöbergblonde woman side profilewoman profile portraitblonde womanwet look hairwet hairblack tank toptank top

Description

A clean monochrome profile portrait of model Vilma Sjöberg captured for the H&M Functional Essentials project, photographed by Mark Rabadan with creative direction by Georgina Kim. The subject is depicted in side profile against an evenly lit white seamless background, featuring wet-textured blonde hair slicked back behind the ear. Minimalist styling includes a dark strap of a tank top framing the collarbone and neck in soft, diffused studio light.

Style

Horizontal, Monochrome, Minimalist, Editorial

Techniques

Soft Light

Industries

High Street Fashion

Color

Light Grey (50%)
Jet Black (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign