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BrandH&M
ProjectFunctional Essentials
Vilma Sjöberg wearing a sleeveless black top and matching black skirt against a white studio background.

H&M Functional Essentials 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Rendy Giorgini
Rendy GiorginiModel
Vilma Sjöberg
Vilma SjöbergModel

Tags

vilma sjobergblonde woman in black tank topwoman in black sleeveless topblack sleeveless topblack tank topblack crewneck topblack skirtblack midi skirt

Description

Model Vilma Sjöberg poses against a clean white seamless studio backdrop for H&M's Functional Essentials project, shot by photographer Mark Rabadan under the creative direction of Georgina Kim. She wears a minimal black sleeveless crewneck tank top paired with a high-waisted black skirt or trousers. Standing centered with her hands resting behind her back, her light blonde hair falls naturally around her shoulders. The scene is illuminated by bright, soft studio lighting, creating a sleek and modern minimalist aesthetic.

Style

Vertical, Clean, Minimalist, Commercial

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (70%)

Background

White Seamless, Residential Building

Context

Lookbook