BrandH&M
ProjectFunctional Essentials

H&M Functional Essentials 2026
Associated creatives
Tags
Description
Full-length fashion studio portrait for H&M's Functional Essentials project, photographed by Mark Rabadan with creative direction by Georgina Kim. Model Vilma Sjöberg poses facing forward in an all-black layered outfit featuring a short-sleeved crewneck t-shirt over a tunic-length skirt and straight-leg trousers with front hem slits. The styling is paired with simple black flip-flop sandals, slicked wet-look blonde hair, and soft, clean studio lighting against an unbroken off-white backdrop.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (80%)
Background
White Seamless
Context
Lookbook
