BrandH&M
ProjectFunctional Essentials

H&M Functional Essentials 2026
Associated creatives
Tags
Description
Model Rendy Giorgini strides forward against a bright white seamless studio backdrop for H&M's Functional Essentials project, photographed by Mark Rabadan and creative directed by Georgina Kim. He is styled in a minimalist black scoop-neck tank top and matching loose black trousers. Diffused studio lighting evenly highlights his form and the distinctive tattoos on his upper arms, creating a clean, high-contrast fashion image.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (90%)
Background
White Seamless, Residential Building
Context
Lookbook
