BrandH&M
ProjectFunctional Essentials

Rendy Giorgini,
Associated creatives
Tags
Description
A full-length fashion shot features a male model walking toward the camera against a bright, minimalist white studio seamless backdrop. He is styled in an all-black outfit comprising a classic black scoop-neck tank top and relaxed dark trousers. The lighting is diffused and even, casting soft shadows beneath him while highlighting visible tattoos on both upper arms. Art direction emphasizes a clean, utilitarian aesthetic with restrained styling.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
High-key
Industries
High Street Fashion
Color
Jet Black (100%)
Background
White Seamless, Residential Building
Context
Lookbook
