BrandH&M
ProjectFunctional Essentials

H&M Functional Essentials 2026
Associated creatives
Tags
Description
Model Vilma Sjöberg poses against a plain white studio backdrop for the H&M Functional Essentials project, photographed by Mark Rabadan with creative direction by Georgina Kim. She wears a monochromatic black ensemble featuring a fitted sleeveless tank top paired with a knee-length skirt layered over tailored trousers with front slit hems. The styling is finished with minimalist black thong sandals. Soft, diffused lighting highlights the clean contours and layered textures of the contemporary silhouette.
Style
Vertical, Clean, Minimalist, Editorial
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (90%)
Background
White Seamless
Context
Lookbook
