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  • ·Mona Tougaard for H&M Fall-Winter 2025 Campaign
BrandH&M
ProjectFall-Winter 2025 Campaign
Mona Tougaard wearing an argyle sweater vest and dark leather pencil skirt holding a clutch bag against a dark stone wall.

H&M Fall-Winter 2025 Campaign 2025

Associated creatives

Alex Consani
Alex ConsaniModel
Mona Tougaard
Mona TougaardModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel
Anthony Seklaoui
Anthony SeklaouiPhotographer

Tags

mona tougaardmona tougaard h&msleeveless argyle topargyle sweater vestargyle knitbrown leather skirtdark leather skirtleather pencil skirtcroc embossed clutchcrocodile embossed clutchrectangular clutch bag

Description

Model Mona Tougaard poses in an argyle patterned sleeveless knit vest paired with a glossy dark espresso brown leather pencil skirt for H&M's Fall-Winter 2025 campaign. She holds a structured, crocodile-embossed rectangular clutch bag under her arm with her arms lightly folded. The portrait is captured by photographer Anthony Seklaoui against a backdrop of polished, dark architectural stone cladding reflecting the muted outdoor ambient light.

Style

Vertical, Commercial, Moody, Polished

Techniques

Soft Light

Industries

High Street Fashion

Color

Espresso (50%)
Charcoal (40%)

Background

Stone Texture

Context

Advertising Campaign