Brand
ProjectThe Fall Collection
H&M The Fall Collection 2026
Associated creatives
Tags
Description
This commercial video for H&M titled The Fall Collection features a Black woman riding a turquoise bicycle along a city sidewalk lined with storefronts and a lamppost. She wears a long brown coat, white sweater, and dark trousers as she pedals toward the camera before losing her balance and falling off the bike. The scene captures a lighthearted moment on a sidewalk with a pigeon standing nearby, followed by title cards displaying the campaign name. The cinematic style highlights autumn fashion in an urban environment with natural lighting.