H&M Dirty Laundry 2026

Description

This video from the Dirty Laundry project for H&M features candid interviews set inside a laundromat with rows of stainless steel washing machines in the background. An older man with grey hair wearing a tan trench coat, dark denim jacket, and black boots is seated on a bench sharing a childhood story. Another man wearing a grey blazer and an orange beanie sits beside him while speaking. Additional participants appear throughout the sequence wearing layered casual apparel and accessories. The production utilizes clean framing and natural lighting to highlight the conversational format.