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  • ·H&M Core Collection with Alena Blohm by Mark Rabadan
BrandH&M
ProjectCore Collection
Model in black sports bra and leggings performing an upward stretch on a yoga mat against a white studio background.

H&M Core Collection 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Alena Blohm
Alena BlohmModel

Tags

alena blohmblack sportswearsports brablack sports brablack leggingsleggingsyoga stretchupward stretch

Description

A studio commercial image created for the H&M Core Collection, featuring model Alena Blohm. The subject is captured in an upward back-arching stretch on a dark yoga mat, wearing a matching black sports bra and black leggings with bare feet. Photographed by Mark Rabadan with creative direction by Georgina Kim, the composition utilizes clean, high-key lighting against an illuminated white backdrop.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

High-key

Industries

Sportswear

Color

Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign