H&M Core Collection 2026

Description

A high-contrast monochrome studio photograph created for H&M's Core Collection campaign, photographed by Mark Rabadan with creative direction by Georgina Kim. Model Alena Blohm is seated in a cross-legged stretch on a dark workout mat with her arms extended straight overhead and hands joined. She wears a fitted black sleeveless tank top paired with matching full-length black leggings, maintaining a steady and direct gaze toward the camera. The minimal composition features high-key lighting that emphasizes clean silhouettes against a solid white background.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

High-key

Industries

Sportswear

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign