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  • ·HM Casual Look campaign featuring model Cherif Douamba
Brand
H&M
ProjectCasual look
Black man wearing a brown polo shirt and light trousers standing outdoors next to a large vehicle tire for an H&M project

H&M Casual look 2024

Associated creatives

James Brodribb
James BrodribbPhotographer
Anden Scudder
Anden ScudderModel
Cherif Douamba
Cherif DouambaModel

Tags

black manman in brown polo shirtbrown polo shirtpolo shirtlight trousersman standingmodel

Description

This commercial campaign image for H&M's project Casual Look was photographed by James Brodribb. It features model Cherif Douamba posing outdoors against the dark exterior of a vehicle with a prominent large tire visible in the foreground. The subject wears a taupe-brown polo shirt and light-colored trousers, holding an additional garment in one hand. The lighting is direct and creates clear highlights on the textured surfaces of the clothing and vehicle.