H&M H&M Atelier Pre -Fall 2026 2026

Description

A black and white close-up portrait of model Xiangyu Li for the H&M Atelier Pre-Fall 2026 collection, photographed by Vito Fernicola. Xiangyu poses with one hand raised to his wet-styled hair, looking directly into the lens. He wears a textured collared overshirt layered over a white and dark crewneck t-shirt. The studio lighting provides clean tonal contrast against a plain seamless studio backdrop.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign