BrandH&M
ProjectH&M Atelier Pre -Fall 2026

H&M H&M Atelier Pre -Fall 2026 2026
Associated creatives
Tags
Description
Model Xiangyu Li poses against a neutral grey studio backdrop for the H&M Atelier Pre-Fall 2026 collection. He wears an oversized, structured brown leather jacket over a light grey shirt tucked into black trousers with a silver-buckled belt. Directional studio lighting illuminates his slicked-back hair and facial features while casting soft shadows across the backdrop. The visual was photographed by Vito Fernicola with styling by Isabelle Thiry.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Chocolate (60%)
Light Grey (20%)
Jet Black (20%)
Background
Grey Seamless, Sports Venue
Context
Lookbook
