BrandH&M
ProjectH&M Atelier Pre -Fall 2026

H&M H&M Atelier Pre -Fall 2026 2026
Associated creatives
Tags
Description
Fashion model Xiangyu Li is photographed in full-length against a plain white studio backdrop for the H&M Atelier Pre-Fall 2026 collection. He wears a tailored medium-grey single-breasted suit jacket over a dark collar and matching wide-leg grey trousers, paired with black dress shoes. The image features clean, soft studio lighting with minimal shadows, capturing a modern tailored menswear look styled by Isabelle Thiry and shot by photographer Vito Fernicola.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Medium Grey (70%)
Jet Black (20%)
Background
White Seamless
Context
Lookbook
