BrandH&M
ProjectH&M Atelier Pre -Fall 2026
Xiangyu Li,
Associated creatives
Tags
Description
A young man with dark, styled hair is captured in a medium shot, leaning back against a dark leather couch. He is wearing a long-sleeved black knit sweater over a white collared shirt, with the sleeves of the shirt visible at the cuffs. His left hand is raised to his head in a relaxed, contemplative pose. The scene is presented in high-contrast black and white, highlighting the textures of the leather sofa and the soft fabric of the sweater. The background is a stark, empty white wall, emphasizing the minimalist aesthetic of the composition.
Style
Editorial, Commercial, Cinematic
Techniques
Natural light
Industries
Luxury Fashion Houses