Harley David, Casting Director,

Description

This fashion editorial image for H&M's Atelier A/W 2025 project features a model captured in dynamic motion against a minimalist white studio background. The subject wears dark garments and carries a brown bag, rendered with a deliberate motion blur effect that conveys energy. Daniel Archer served as the photographer for the shoot, with creative direction by Marcus Söder. Hair styling was managed by Matt Mulhall, and casting by Harley David.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Long exposure

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign