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BrandH&M
ProjectABALONE
Model Aivita Mūze wearing an oversized olive khaki jacket with the red H&M logo overlay against a neutral studio backdrop.

Arran & Jules,

Associated creatives

Tags

Description

Model Aivita Mūze is featured in a warm, close-up portrait for the H&M ABALONE campaign. She wears an oversized olive khaki zip-up canvas jacket with a high collar, accented by a red H&M logo overlay. Photographed by Arran & Jules with hair styling by Ali Pirzadeh, the shot utilizes soft frontal lighting against a pale neutral studio backdrop.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Khaki (70%)
Butter (30%)

Background

White Seamless

Context

Advertising Campaign