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  • ·Hit Harder, Go Vegan PETA martial arts campaign
Brand
PETA
ProjectHit Harder, Go Vegan

Jari Lähdevuori, Agency / Creative,

Associated creatives

Jari Lähdevuori
Jari LähdevuoriAgency / Creative
Max Cooper
Max CooperProduction

Tags

martial artist in black gimartial artistblack giman practicing martial artsman in black giperson breaking boardsbreaking wooden boards

Description

A martial artist dressed in a black gi practices breaking wooden boards inside a traditional dojo with red mat flooring and wood-paneled walls. Several other practitioners observe while kneeling or holding boards in place, illuminated by soft overhead fluorescent lighting. The video is part of PETA's Hit Harder, Go Vegan campaign created by Jari Lähdevuori and Max Cooper, showcasing strength and vegan athleticism through martial arts demonstrations.