Mari Juliano, Photographer, New York

About

This commercial beauty photograph by photographer Mari Juliano captures a close-up perspective of a person washing their hair in a shower. A cylindrical bottle of Hims hair volume shampoo is held in hand, actively dispensing product into wet, soapy hair. Lather and suds run down the subject's neck and back, highlighting the tactile nature of the cleansing routine. Warm ambient lighting creates soft highlights and shadows across the scene with a shallow depth of field. The intimate framing focuses entirely on the product interaction and personal care experience.