BrandShift Education
ProjectThe Undodgeable Mailer
Hill & Knowlton, PR,
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Associated creatives
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Description
The video displays several informational graphics. The initial slides feature text on a solid yellow background, stating facts about sex education and the role of gym teachers in Canadian schools. One graphic reveals a statistic: 60% of youth cite the internet as their primary source of sexual education. This statistic is displayed in a stylized web browser frame with the logo "LetsStopAIDS". Later graphics transition to a solid magenta background, advertising a program called "The Circuit", designed to make sex education accessible and easy. The logo for "The Circuit" is a white circle with a colorful "S" inside, with the text "BY SHIFT EDUCATION" below.