Brand
ProjectDon't Tell Me
AKQA Australia, Agency / Creative,
Associated creatives
Tags
Description
This commercial video project titled Don't Tell Me for HESTA captures a series of authentic vignettes featuring diverse individuals engaging in everyday life moments. Scenes range from a woman holding a warm drink by the coast at dawn, to an elderly man playing with a child outside a suburban brick home, and older women sharing food in the back of a car at night. Additional sequences feature outdoor food preparation, cooking over an open fire, and emergency response workers operating outdoors. The video utilizes cinematic lighting and natural tones to create an engaging observational narrative.
Style
Horizontal, Cinematic, Warm
Industries
Insurance
Context
TVC / TV Commercial