MiltonOne, Media,

Description

This dynamic commercial video for Hershey titled Pinky Up features members of Katseye and a diverse group of passengers dancing and moving through a crowded subway car. The camera captures fast-paced action with energetic choreography as a blond woman dances down the aisle holding a chocolate bar. The subway interior features metallic grab poles, fluorescent overhead lighting, and seated commuters observing the scene. The motion-filled sequence transitions between wide shots of the packed train and close-up angles of performers interacting with the product.

Style

Vertical, Action, Cinematic

Techniques

Slow motion

Industries

CPG / Packaged Food

Color

Background

Transport Hub

Context

Advertising Campaign, TVC / TV Commercial