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  • ·Hermes Summer 2025 Ad Campaign Beach Fashion Editorial
Brand
Hermes
ProjectSummer 2025 Ad Campaign
Model with long wavy blonde hair lying on a sandy beach wearing an orange and pink dress beside a beige handbag

Sasha Konograeva,

Associated creatives

David Luraschi
David LuraschiPhotographer
Hidetatsu Takeuchi
Hidetatsu TakeuchiModels
Sasha Konograeva
Sasha KonograevaModels
and Shushu Cyer
and Shushu CyerModels
Celia Moutawahid
Celia MoutawahidStylist
Laurent Philippon
Laurent PhilipponHair
Aurore Gibrien
Aurore GibrienMakeup
Camille Lichtenstern
Camille LichtensternSet Designer

Tags

woman lying on beachwoman on beachblonde womanorange pink dressbeige handbaghandbag on sandhorse charm handbag

Description

This fashion editorial image for the Hermes Summer 2025 ad campaign, photographed by David Luraschi with styling by Celia Moutawahid, features a model with long wavy blonde hair reclining on a sandy beach. She wears a vibrant one-shoulder dress combining orange and bright pink panels. Resting prominently on the sand beside her is a beige structured handbag adorned with a horse charm. The composition is captured with soft natural light against a calm ocean and pale sky background, highlighting the tactile textures of the fabric and sand.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Magenta (30%)
Beige (20%)

Background

Sandy Beach

Context

Advertising Campaign