Jonas Lindstroem, Director, London

Description

This conceptual advertising campaign image features a black woman captured from behind against a warm sunset sky. She wears a black halter-top dress and holds a brightly coloured, patterned silk scarf that streams outward in the wind. The composition incorporates a striking horizontal split with a mirrored reflection effect, creating an illusion of symmetry across the frame. Text in the upper left reads "it starts with a dream", while the Hermes Paris logo is positioned in the upper right. The warm lighting and cinematic grading emphasise the dreamlike mood of the scene.

Style

Documentary, Vertical, Warm, Golden Hour

Techniques

Natural light, VFX / visual effects

Industries

Luxury Fashion Houses

Color

Background

Sunset Sky

Context

Advertising Campaign