Herd MSL, Agency / Creative,

Description

A novelty belt displaying an assortment of Arnott's brand biscuits. The belt is made of brown leather with large gold-colored metal buckle. Several packets and boxes of biscuits including Jatz, Tim Tams, Wagon Wheels, and Scotch Fingers, are in the pouches. The background is a gradient of red, fading from dark to light. The imagery is playful, suggesting a practical and humorous way to carry snacks on the go.