Henry Scholfield, Director,

Description

The Nike Warmlab advert presents a futuristic architectural structure located in an arctic environment. A youthful person models a white puffer jacket indoors. In some shots, people are enjoying corn on the cob, and popcorn as well as holding flower stems. Other shots feature people indoors wearing puffer coats and hats with futuristic architecture. The video has a cool, wintery tone, and the futuristic setting gives a sense of innovation and warmth in an extremely cold environment. The buildings use orange color blocking and warm lighting to contrast the otherwise blue-tinged arctic landscape.