Sweet Rickey,

Description

This video advertisement for Hemlibra highlights a young boy named Carlos who is active in soccer despite living with hemophilia A. The footage includes scenes of children playing soccer outdoors in a park, a close-up of a concerned mother watching, and intimate moments at home. Warm lighting and natural tones enhance the emotional storytelling of the medical campaign produced by Sweet Rickey.

Style

Horizontal, Commercial, Warm

Industries

Public Awareness

Color

Background

Street

Context

Advertising Campaign