Sweet Rickey,
Associated creatives
Tags
Description
This commercial campaign video tells the story of a young boy with hemophilia A who leads an active lifestyle. The footage shows him playing soccer with his friends on an outdoor grass field, capturing the joy of movement and peer connection. The scene transitions to the boy sitting on a porch with his mother, portraying their supportive relationship. Soft natural light illuminates the outdoor settings, creating a warm and hopeful atmosphere. The narrative emphasizes the role of proper medical treatment in enabling the boy to participate fully in sports and social activities.
Style
Lifestyle, Commercial, Cinematic, Warm, Clean
Techniques
Live-action Technique
Industries
Public Awareness, Non-Profit