BrandHelmut Lang
ProjectSpring 2025 Ad Campaign
Pegah Farahmand, Photographer,
Associated creatives
Tags
Description
A young man with short blonde hair stands centered in a full-length portrait, leaning slightly against a plain, light-toned wall. He wears a dark black, cropped jacket featuring structured shoulders layered over a crisp, button-up white shirt tucked into loose-fitting, high-waisted black trousers. His belt is thin and black, and he wears plain white shoes on a textured, grey concrete floor. The lighting is soft and diffused, creating minimal shadows that emphasise the clean lines of the outfit. Overlaid across the center of the image is the white text 'HELMUT LANG' in a bold, sans-serif font, with production credits visible in smaller text along the bottom.
Style
Editorial, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses