Brand
ProjectSpring 2025 Ad Campaign

Jason Rider, Fashion Editor/Stylist,
Associated creatives
Tags
Description
This photograph from the Helmut Lang Spring 2025 ad campaign features a male model standing against a neutral studio backdrop. He wears a dark black jacket layered over a crisp white button-down shirt, paired with black trousers and white shoes. Large white typography reading HELMUT LANG spans across the composition. The image was photographed by Pegah Farahmand with styling by Jason Rider.

