BrandHelmut Lang
ProjectHelmet Lang Resort 2026

Jason Rider,
Associated creatives
Tags
Description
This vertical fashion editorial photograph captures a model standing on a snow-covered surface against a dark night sky filled with falling snow. The subject wears a voluminous, textured dark grey coat with a high collar over a long, fitted black gown. The lighting is moody and dramatic, highlighting the tactile texture of the outerwear against the stark white snow and black backdrop. Daniel Cavanaugh photographed the campaign with styling by Jason Rider, hair by Ryan Mitchell, and makeup by Michaela Bosch.
Style
Editorial, Vertical, Moody, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Charcoal (50%)
Jet Black (50%)
Background
Snowfield
Context
Lookbook


