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  • ·Helmut Lang pre-Fall 2024 ad campaign editorial
BrandHelmut Lang
Projectpre-Fall 2024 Ad Campaign
Two models seated on a carpeted floor against a light interior background for Helmut Lang pre-Fall 2024 campaign

Jason Rider,

Associated creatives

Daniel Shea
Daniel SheaPhotographer
 Africa Garcia
 Africa GarciaModels
Senganne-Ahmed Richards
Senganne-Ahmed RichardsModels
Jason Rider
Jason RiderStylist
Ryan Mitchell
Ryan MitchellHair
Yumi Lee
Yumi LeeMakeup
Piotr Chamier
Piotr ChamierCasting Director

Tags

two models seatedtwo modelsmodels seatedman in white topwhite topwoman in black topblack top

Description

This image from the Helmut Lang pre-Fall 2024 ad campaign features two models seated on a neutral-toned carpeted floor in an interior space. The model on the right wears a textured white long-sleeve top with a white collar, while the model on the left wears a sheer black long-sleeve top and black trousers. Photographed by Daniel Shea, the composition is captured in a horizontal orientation with soft interior lighting, emphasizing the contemporary styling and clean minimalist environment.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Living Room

Context

Advertising Campaign