Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 campaign, titled People of Helmut Lang, features a model seated atop a white block in a studio setting. The subject wears a fitted black tank top paired with distinct multi-coloured patch trousers featuring panels of white, black, red, and mustard yellow. The lighting is clean and directional, casting subtle shadows that define the architectural form of the studio block. The image was captured by photographer Huy Luong under the creative direction of Peter Do, with styling by Jason Rider, hair by Nero, and makeup by Stevie Huynh.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (40%)
Pure White (30%)
Mustard (30%)
Background
White Seamless
Context
Advertising Campaign